KATE CATHERALL is the founder and principal of SLOW CLAP.

She is a strategist, organizer, and storyteller who is passionate about community, social impact, and humanizing our politics.

Services

  • Strategy

    Building public engagement strategies to activate, persuade, mobilize, and transform

  • Capacity building

    Unlocking potential through leadership development, coaching, facilitation, and training

  • Storytelling

    Developing narratives that break through the noise and resonate

Passionate about building capacity for social impact, Kate Catherall brings over 15 years of leadership experience in public engagement, advocacy, and electoral politics. As a strategist, researcher, and organizer, she has worked on some of the most pressing issues of our time, both at home and around the globe. Kate has worked and led trainings in Africa, Asia, Europe, Latin America, and the Middle East, with partners hailing from more than 40 countries.

Prior to founding Slow Clap, Kate served as Senior Advisor and Chief Engagement Officer at Avalanche Insights, a firm that specialized in qualitative research at scale and the development of emotionally resonant messaging (acquired by A—B partners in 2023). There, Kate led the team that guided messaging for more than $1B in media spending during the 2020 and 2022 election cycles. During her tenure, Kate’s team guided narrative development for national organizations on a range of key issues including clean energy, reproductive freedom, gun violence, gender equity, and affordable housing.

Kate is the Co-founder and formerly Senior Partner of Arena, an organization that convenes, trains, and supports the next generation of progressive candidates and political professionals. She now serves the organization as Board Chair, and continues to train at Arena Academies. Since 2017, Arena has helped to elect 61 candidates to Congress, state, and local offices, and has trained more than 7,180 campaign professionals through Arena Academy. Arena is focused on supporting a more diverse leadership pipeline: 58% of Arena Academy graduates are women, and 55% are people of color.

Before building Arena, Kate was a Senior Vice President at 270 Strategies, where she consulted on public engagement strategy, behavioral research, and organizational design for candidates, advocacy organizations, and philanthropies. At 270, Kate’s portfolio included clients leading in the fields of civic engagement, education reform, public health, international conflict resolution, and food security. As part of her work with the Alliance for Science, Kate commuted to Ithaca to teach a global fellowship course on campaigns and movement-building at Cornell University.

Kate got her start as an organizer on Barack Obama’s 2008 campaign, and has since worked with dozens of candidates up and down the ballot including rising stars like Lauren Underwood, Cory Booker, Lina Hidalgo, and Andy Kim. She resides in Oakland, California with her partner Conrad and her retriever mix, Louie. Kate spends as much time outside as possible, and loves film, music, writing, travel, forest bathing, and pizza.

Bio

Approach

  • We believe effective strategy starts with clear goals and a deep understanding of the landscape.

    Drawing on extensive experience with grassroots organizing, we will work with your team to develop your strategic plan: whether you’re building and scaling an organization or launching a campaign. Strategy sessions. SWOT Analyses. Power mapping. Org charts. Establishing metrics for success. Putting pen to paper. We’re here for all of it!

  • The quickest path to a more equitable and just society is one in which new leaders hold power to change policy and culture. We believe that leadership comes in many forms, and strong leadership is not as simple as providing clear vision. The best leaders are inspiring communicators and coaches who ground in shared purpose, foster psychological safety, and create the conditions for their teams to do their best work while maintaining well being.

    We offer facilitation of retreats and workshops on organizing, storytelling, communication, management, and leadership as well as ongoing one-on-one coaching. We’ll work with you to tailor our approach to your needs.

  • Messaging is part art/part science. We partner with clients who know what they want to say, but need support in finding the most effective way to say it.

    Too often, strategists present a false choice between a message that is popular and inoffensive and one that is controversial and evokes urgency. We’re working to change that paradigm. We believe the best messages tell a clear story, lead with values, and connect on an emotional level. And all of that begins with a deep understanding of your audience.

    We take a data-informed approach, drawing from key learnings in behavioral science and social psychology. As we work through message development, we’ll help you identify partners and pathways to test efficacy through survey research, A/B testing, and randomized controlled trials (RCTs).

FAQs

WhAT’S WITH THE NAME?

A slow clap [that builds to applause] happens in a creative environment when something surprises you, you’re reminded of a simple but powerful truth, you’re made to look at something from a completely new perspective and realize something profoundly meaningful. At its best, it’s that magical moment of inspiration! And we could all use a bit more of that.

WHO DO YOU WORK WITH?

Slow Clap partners with values-aligned movement builders, advocacy organizations, and philanthropies to develop leadership teams, build engagement strategies, and craft winning messages.

Slow Clap maintains a large network of experienced consultants to assemble the client teams for our larger-scale projects.

WHAT’S IT LIKE TO WORK WITH YOU?

We strive to be warm, organized, focused, and calm problem-solvers. We are guided by values of equity, compassion, and justice. We do our best to listen deeply and bring our humanity to every conversation. And you can count on us to always share recommendations with honesty, directness, kindness, and respect.

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